Benefits of Email Marketing

Email marketing is a powerful, engaging tool that helps build relationships and create conversions. Here are 5 reasons why email marketing is so beneficial for your business.

Email marketing benefit #1: Email is the preferred method of communication by most customers.

3 out of 4 millennials prefer to communicate with businesses via email (Adestra, 2016). Emails give customers the least amount of pressure and allow readers to engage with your website.

Over half of all emails are opened on a mobile device (Pew Research Center), so it’s important that your emails are mobile-friendly and responsive.

Email marketing benefit #2: Emails help build better brand recognition and strengthen your brand image.

Branding is the foundation of your company, and it is how your customers will remember you. Having a consistent and authentic brand image will give your customers an image that sticks with them – and keeps them coming back for more.

Brand equity is so important in today’s digital age because we see hundreds of marketing messages every single day. Your business needs to establish its own brand image show brand consistency. Email marketing improves brand equity by giving your customers consistent messages and images of your business.

Email marketing benefit #3: Email marketing is more effective than social media marketing.

Email marketing is almost 40 times more effective than Facebook and Twitter when it comes to helping your business gain new customers (McKinsey). While social media marketing messages can feel too pushy, emails feel more personal and one-on-one with customers.

Emails also generate more quality leads than social media marketing does because it gives you the opportunity to build a real connection with your customers.

Email marketing benefit #4: Email marketing is a cost-effective way to retain customers and gain repeat business.

Customers like to stay up to date with their favorite businesses and receive notifications for sales and promotional events. According to a study by MarketingSherpa, 91% of American adults like to receive promotional emails from companies they have already done business with. It is much more cost-effective to build loyal returning customers instead of trying to gain a new customer.

The greatest source of customer retention for small businesses comes from email marketing. But in order to get the most benefits, you need to start today!.

Email marketing benefit #5: You can track your progress and success with email marketing.

While some forms of marketing aren't measurable, our email marketing software lets you see every email open, every link clicked, and much more. This allows you to see exactly who engages with your emails and may become a future customer.

Your email marketing campaigns will always be continuously improving and become more effective with every email you send when you have reports and analytics as detailed as Campaigner8.